Illustrative Designer
Crafting brands
through illustrations.
Mascots, packaging & identity systems, drawn by hand.
The practice
I design the character a brand is built around — then the whole world it lives in.
Most work starts with a drawing — a mascot, a face, a label. From that character I build the whole system: packaging, identity, campaigns. A brand that doesn't just look good — it feels alive.
Signature work
Illustrated brand worlds.
01
Brand Mascot · Branding · Packaging
Shouryakriti
A whole illustrated brand world for a family house of handmade puja & décor — built around Kriti, a cow mascot who gives a humble, deeply traditional craft a warm, contemporary face.
02
Packaging Illustration · Character Design
Mukhwas
Meet the Gujju Aunty — a hand-drawn matriarch who became the face of a traditional mukhwas range. She changes her saree with every flavour, sorting fennel and rose into a brass bowl beneath a temple-arch frame. The illustration is the brand.
The full range
Built on illustration — extended across the brand.
Character and packaging illustration is the core of the practice. Around it sits a full set of services, all drawn from the same hand — so a brand can grow without losing its voice.
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01
Mascot & Packaging Illustration
Characters, illustrated labels, and packaging systems that make a product unmistakable on the shelf.
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02
Brand Identity
Logos, visual systems, and guidelines — structurally grounded, built to scale.
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03
Publishing & Editorial
Book covers, interiors, and illustrated long-form — from the Bhagavad Gita to graphic novels.
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04
Graphic Design
Campaign art, print collateral, and editorial layout drawn from the same hand.
How I work
Character first
Every project starts with who the brand is — drawn as someone you remember, not a logo you forget.
Hand-drawn, production-ready
Illustrated in Procreate, finished in Affinity — art that ships clean to print and packaging.
Structured by classical grammar
Proportional systems from Indian visual culture keep even playful work balanced and sound.
Worked with
- Shouryakriti
- Kalp Organics
- Gujarat University
- Dammru Vaani
- ShivShakti Vaastu
- Kalapadma Academy
In their words
"Shourya translated our complex, ancient Indian philosophy into a stunning, minimalist brand system for a modern audience."
— Bhavesh · Dammru Vaani