Currently booking · Jul–Dec 2026 · 4 spots open

Services

Ways to work together.

Hands-on, fixed-duration projects with one principal — me. Five to six a year, so each gets full attention.

  • Capacity5–6 projects / year
  • ScopeFixed after a discovery call
  • PricingIndicative — INR
  • Availability4 spots · Jul–Dec 2026

01 · Packaging system

For heritage FMCG & lifestyle brands

SKU architecture, illustration, dielines, and print-ready files. Best when the brand exists but the shelf doesn't yet.

  • Strategy & visual research
  • Packaging architecture (2–6 SKUs)
  • Original illustration system
  • Dielines + production files
  • Duration: 6–10 weeks

From ₹90K

02 · Brand identity

For founders & cultural institutions

A complete identity — wordmark, type, palette, illustration, brand book — built on classical grid logic, scaled for rollout.

  • Strategy & positioning
  • Wordmark + supporting marks
  • Type system + custom Devanagari
  • 40+ page brand guidelines book
  • Duration: 6–9 weeks

From ₹85K

03 · Celebration identity

For planners, hotels & cultural events

Identity for a wedding, festival, or launch — invitations, monogram, signage, and a social-ready toolkit.

  • Event mark / monogram
  • Invitation suite (hand-illustrated)
  • Print & signage system
  • Social-ready announcement set
  • Duration: 4–8 weeks

From ₹45K

How I work

A four-step rhythm, same every time.

01

Discovery

A 60–90 min working session on the brand, context, and rollout. I leave with a written brief and a fixed scope.

02

System

I build the foundational visual system — grid, marks, type, palette, illustration — as one coherent direction, not a menu.

03

Build

Everything drawn, typeset, and prepared to production standard. Two named revision rounds. No scope creep.

04

Handover

Source files, fonts, a guidelines book, and a 30-min handover call. You leave able to extend the system without me.

Not a fit if…

I'd rather decline than mis-deliver.

  • You need a logo in 48 hours, or a one-shot asset rather than a system.
  • The brief is tech / SaaS / fintech — I work in heritage, lifestyle, hospitality, and cultural categories.
  • There's no openness to original illustration or classical Indian visual grammar.
  • It needs a full agency team — I'm an independent designer, not a studio.

FAQ

Common questions, answered.

Do you work with agencies and planners as a sub-contractor?

Yes — selectively, with named credit where possible. I embed as the cultural-systems specialist on larger projects; I prefer collaboration to white-label.

What does the timeline look like?

Most engagements start 4–8 weeks after the first call. I currently have 4 openings in Jul–Dec 2026. Festivals and wedding seasons book earliest.

Do you offer retainers?

After one shipped engagement, yes — a monthly retainer for ongoing illustration, packaging extensions, or brand-system maintenance. Three-month minimum.

What happens with revisions?

Two named revision rounds at the system stage and one at file-prep. Further revisions are billed at a fixed hourly rate, agreed in advance.

What do I own at handover?

Full rights to the final assets for the briefed use. Working files and source illustration are licensed for internal use; resale licensing (e.g. type) is negotiated separately.

Have a project in mind?

Send a project brief →